Coached FITT Shop

Training Apparel & Resources

A curated selection of training apparel and resources designed to support your fitness journey — whether you train with us or simply like how we do things.

Featured Apparel

Coached FITT Training Essentials

Our featured apparel is built for real training — comfortable, practical, and suitable for sessions in and out of the gym.

Returns Policy
All Coached FITT merchandise is custom ordered once purchased.

For this reason, no returns, exchanges, or refunds are available, except in the case of a faulty or incorrect item.

By purchasing this product, you acknowledge and accept this policy.

Coached FITT Performance T-Shirt £17.50

Coached FITT Training Hoodie £25.00

Coached FITT Performance Vest £16.00

Coached FITT Everyday Training Cap £15.00

Looking for a different style, colour, or size?
We have access to a wider apparel range — just get in touch and we’ll point you in the right direction.

Why Coached FITT?

Everything we offer is shaped by real coaching experience.

  • Designed and selected by experienced coaches

  • Built around real people and real training

  • Practical, no-nonsense approach

  • Focused on consistency, not perfection

Our shop reflects the same values as our coaching.

Three individuals taking a selfie at a marathon event, with many other runners and event banners in the background during sunrise or sunset.

Worn by the Coached FITT Community

A woman smiling and taking a selfie in a green field with sheep grazing in the background. She is wearing a black Tag Heuer cap, a dark athletic shirt with a
Two women wearing black shirts with 'Coached FITT' logos on their backs, standing among a crowd of people in athletic attire, at an outdoor event on a cloudy day.
A woman taking a selfie outdoors in a park, wearing a black athletic shirt with a 'Coached Fitt' logo on it, smiling at the camera.
Four women smiling and showing medals after a race, holding water bottles and race bibs, with other runners in the background.

Looking for Coaching Instead?

If you’re looking for personalised coaching, structure, and support — our shop is just one small part of what we do.